While people still had Rihanna’s BBHMM in their head, you may have noticed that profile pics of some of your favorite artists turned a soft shade of blue.
Rihanna, Usher, Kanye West, Madonna, Nicki Minaj, Calvin Harris and Beyonce all went blue for Jay Z’s TIDAL – the new wave of streaming.
Jay Z’s Tidal streaming service is expected to be announced Monday afternoon (March 30) in New York City.
“NAVY, turn the tide,” wrote Rihanna at midnight. Usher’s message? “It’s time to turn the tide and make music history. Show you are part of the movement by turning your profile pic blue.”
Kanye West also joined in, hashtagging #TIDALforALL, as did Beyonce, turning her profile bright blue, Calvin Harris and Deadmau5.
As previously reported Hov and S. Carter Enterprises announced its purchase of Tidal on March 10.
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