Tea Spilled: Did 50 Cent Close a $78 Million Deal?

50_fistWell if you let 50 tell it, then … yes.

The seed was planted when 50 himself posted an IG photo with the caption “I just did a deal for $78 million for underwear. What did you muthafuckas do today?”

The underwear company he’s referring to is Frigo RevolutionWear.

Fellow New York celebrities Derek Jeter and Carmelo Anthony reportedly have stakes in Frigo as part owners. The brand announced a partnership with 50, Derek Jeter, Carmelo Anthony, and Timbaland on its Facebook page a few days ago.

Frigo has not confirmed the monetary amount of the deal with 50, or what the deal exactly entails as of yet.

In an interview with Seth Meyers last night (Dec. 15), 50 Cent says that since women “spend so much on lingerie, [Frigo underwear] is the right project for men.”

My two-cents: Until you know all the details, you have to take that w/ a grain of salt. Let’s talk profit, margin, equity…. #IJS

Be the first to comment

Leave a Reply

Your email address will not be published.


*