Well congratulations are in order.
Rihanna has added another title to her resume – she’s been named the Creative Director of Puma. The German company officially announced today (Dec 16) that Rih will oversee Puma’s women’s line as part of a multi-year partnership.
The rumormill buzzed a couple of weeks ago that perhaps the two were in talks.
According to WWD, Rih is already taking her serious as she begun working with the design team on Monday. The plan is that Rih will have a hands-on approach and “work with Puma to design and customize classic Puma styles as well as create new styles to add to the Puma product portfolio,” the company told the fashion trade. The partnership is the company’s latest efforts to boost sales and revitalize the brand.
“Signing Rihanna is a fantastic step for Puma. Her global profile, her charisma and individuality, her ambition – all these things make her a perfect ambassador for our brand. She also aligns perfectly with the values Puma strives for: to be Confident, Brave, Determined, and Joyful. With a strong portfolio in football, running, and motorsport, finding an inspiring partner for women’s training was very important. Rihanna was a natural choice for us. We’re delighted to have her as a partner, and we’re looking forward to what’s to come,” Björn Gulden, CEO of Puma, said in a statement.
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