The Marley family and a private equity firm – Privateer Holdings – have announced the launch of Marley Natural — “a premium cannabis brand rooted in the life and legacy of Bob Marley.”
The New York City-based company will offer pot-infused creams, accessories and strains of “heirloom Jamaican cannabis”. However, they will also sell actual Weed as “loose packed” buds, oils or concentrate.
“My dad would be so happy to see people understanding the healing power of the herb,” said the late singer’s daughter, Cedella Marley. “Marley Natural is an authentic way to honor his legacy by adding his voice to the conversation about cannabis and helping end the social harms caused by prohibition.”
“My husband believed ‘the herb’ was a natural and positive part of life, and he felt it was important to the world. He looked forward to this day,” said his wife Rita Marley.
Throughout his life, Marley was an avid spokesperson for marijuana use, quoted saying, “When you smoke weed, you are revealed to yourself,” “To make marijuana against the law is like saying God made a mistake.”
Marley Natural will hit shelves 2015, and will be available in states where pot is legal.
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