Steve Harvey to Launch New Dating Platform

steveharveySteve Harvey has teamed up with Match.com to launch Delightful, a new dating platform aimed at singles looking for love and not just a quick right-swipe-turned-fling.

Steve —who will serve as the site’s Chief Love Officer alongside The Match Group CEO Sam Yagan—promises that Delightful will help you “find love and keep it.” Aside from booking a soulmate, friendship and pen pals are also encouraged on the site.

“We’re going to help women get themselves out of the hunting game,” Steve told reporters. “And we’re going to make a concerted effort to get men on here who are looking more seriously for a relationship instead of just dating a lot of people.”

My two-cents: Given Steve’s success with Think Like a Man, I think this could be lucrative.

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