Will.i.am has launched a new eyewear label along with designer George Gorrow to create a collection of fashion forward frames called ill.i Optics.
Taking an unconventional approach, the frames represent the unique style of will.i.am and provide consumers with a different option when it comes to eyewear. All frames are handmade in Italy with leading industry craftsmanship.
Will.i.am stated on the venture, “I see a gap in the world of eyewear and this is my installment of what I feel is missing want this to be an honest brand – it’s about dedication and passion.”
Check out the clip below of will.i.am speaking on his frames and get a more detailed look at the collection at the ill.i Optics.
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