It all started so right. Nicki Minaj was there. J.Lo was there. Justin Bieber was there. But it just wasn’t enough to grab the needed ratings. The TV event, which spotlights the intersection of the fashion and music industries, returned to CBS on Tuesday night and only drew 2.4 million viewers, a 0.6 share rating among 18- to 49-year-olds, according to Nielsen Media Research.
That’s less than half the size of the audience that tuned in to the last Fashion Rocks telecast in 2008 (5.242 million viewers).
Critics argue that aside from the aforementioned A-listers, many of the performances were lackluster. There was also very little fashion. Models occasionally walked the runway, but clothes and brands were never mentioned.
And then there’s the fact that the event is historically tied to the publishing industry. In 2008, the last year Fashion Rocks was on the air, ad pages fell a steep 11.7 percent at consumer magazines in the wake of the economic recession.
My two-cents: Personally, I never got Fashion Rocks. So after years of being perplexed by this event, why continue to look at it. And yes… there were some pretty big stars but not the right ones.
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