I like to pride myself on being in the know, but every once and a while one gets past me.
Not to be confused the asaine fire challenge sweeping IG, the ALS Ice Bucket Challenge is sweeping the nation and social media for a good cause. The challenge fights Lou Gehrig’s disease by confronting celebrities and everyone else to either pour a bucket of freezing water over their heads or donate $100 to support the cause. (Amyotrophic lateral sclerosis (ALS), often referred to as “Lou Gehrig’s Disease,” is a progressive neurodegenerative disease that affects nerve cells in the brain and the spinal cord. When the motor neurons die, the ability of the brain to initiate and control muscle movement is lost.)
The challenge keeps going as one person participates, they call on someone else to get involved — passing it forward, on and on like a ice-cold chain letter. As such, some of music’s biggest names have gotten involved – Justin Bieber, Lil Wayne, LeBron James, Justin Timberlake, The Roots and many others.
Check out Weezy, LeBron James and one of Bieber’s videos below.
Donations can be made here to the sponsoring ALS Association.
Leave a Reply