Could Drake be teaming up with BlackBerry?
Since the iPhone came out, the popularity of BlackBerry has taken a complete ‘L.’ In January 2013, they attempted to breath new life into their brand by taping Alicia Keys as their Global Creative Director. But the two parted ways one year later. Fortunately, there still may be hope.
According to TechCrunch, BlackBerry is in talks with Drake to help push their BlackBerry Classic. The phone—which is being promoted alongside their BlackBerry Passport—has a tentative November release date.
Real Drake fans will remember that pre-YMCMB, Aubrey used to stash rhymes in his old BlackBerry, so this partnership is not too far fetched. And BB is a Canadian company? Sounds like a win-win situation if it all lines up.
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