If you love hip-hop then you can’t but help but be proud of Dr. Dre. He’s one step closer to being hip-hop’s first billionaire with the sell of Beats Electronics to Apple. Analysts toted Beats’ music streaming service as the main selling point of the $3 billion deal. The streaming service would allow Apple to compete with YouTube, Pandora and Spotify. But with all this talk of Beats streaming … the big looming question is do people actually stream music?
Well 128 people responded and it sounds like most people …. don’t. Surprise!
For more than a year Jimmy Iovine, Dre’s business partner and Intersope’s CEO, sold the idea of Beats bringing the best curation of music. In an interview at Recode’s Code Conference, Jimmy insisted, “You have to have the right sequence. You have to have the right feel of one song leading into another.”
Well since Jimmy and team are a little ahead of the curve on streaming what if it was “cool” that Apple was buying? It’s no secret that people are questioning if Apple is still the innovator in the market that it once was. Perhaps Beats could be part of the cure.
According to a Mac Rumors article, an education technology company called Chegg “asked 10,000 students about their experience with Beats and their knowledge of the Apple-Beats merger… More than half of the students (60 percent) were aware of the deal with one quarter claiming the deal will make Apple more ‘cool’ and fifty percent believing the acquisition will increase Apple’s popularity among students.”
Increase my cool … maybe I should get some Beats too.
Leave a Reply