Well hello! Nev Schulman, from of my favorite shows – Catfish – is the new face of Rocawear.
He promoted his first modeling gig on the ROC4LIFE twitter account Tuesday (May 20), announcing his new venture.
In an interview with MTV UK, Nev said that he looked to Vogue for modeling inspiration. “I did watch the short film Max made with Lena Dunham and Hamish Bowles, where he taught her how to pose! So I practiced doing a ‘Gisele’ and a ‘Naomi’.”
The new collection will be available for purchase on rocawear-europe.com later this year.
Gotta love Nev.
Welcome to the #Roc @Rocawear family @NevSchulman! #Catfish @MTV #RocawearEurope http://t.co/iTL6himMLg pic.twitter.com/gSjCwA4gQR
— ROC4LIFE (@ROC4LIFE) May 20, 2014
Just a little FYI – Rocawear was founded in ’99 by Jay Z and Dame Dash. In March 2007, Jay-Z sold the rights to the Rocawear brand to Iconix Brand Group for $204 million. Hov retains his stake in the company and continues to oversee the marketing, licensing, and product development.
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