After much speculation, Pharrell confirmed his new deal with adidas via a simple video post on Instagram.
According to adidas, the collection will launch Summer 2014 and include Pharrell’s Bionic Yarn which turns ocean debris into usable materials.
“Working with an iconic brand like adidas is such an incredible opportunity. From the classic track suit, to growing up in Virginia wearing Stan Smiths, adidas has been a staple in my life.
Their pieces are timeless. This is an exciting partnership for both me and for Bionic Yarn,” Pharrell said via a written statement.
Pharrell joins the likes of Jeremy Scott, Rick Owens and Kanye West. Check out the video below.
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