For those of you familiar with the game, you might find it interesting to know that Candy Crush is now publicly traded (symbol KING).
The maker, King Digital Entertainment, priced the offering Tuesday night at $22.50, but the stock opened Wednesday morning at $19.00 on the New York Stock Exchange, taking an 15 percent downturn.
If you need a comparison, when Twitter went public in November, its shares sweetened 73 percent on the first day of trading. Supposedly, it was the worst first-day performance of an IPO valued at more than $500 million in 15 years.
Analysts have voiced concern over the possibility that Candy Crush will be a one-hit wonder.
Surprisingly I have no clue what Candy Crush is … and don’t want to know. I’m aware that its a game and it’s fairly popular. I’m good with just that.
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