Aged Tupac Appears in Beer Ad

In a commercial for their new flavored beer, a Dutch company named Bavaria, has resurrected the likes of Tupac, Marilyn Monroe, Kurt Cobain, Bruce Lee, Elvis Presley and John Lennon to promote their new brew.

https://www.youtube.com/watch?feature=player_embedded&v=6DVf4TifNkg

This feels wrong. Didn’t they have to get some sort of approval to use the “likes” of these fallen artists?

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