Kanye West‘s creative house DONDA has entered into partnership with Roc Nation to manage all DONDA Music.
The partnership will focus on Kanye’s international recording brand and worldwide touring ventures.
A multi-discipline design and content company, DONDA launched in a 2009 footwear collaboration with fashion house Louis Vuitton. DONDA continues its influence in the world of apparel: two versions of the Nike AIR YEEZY – each of which has sold out worldwide in just minutes and the highly-anticipated new line with Adidas, slated to debut this fall.
Most recently in 2013, DONDA oversaw the concept and design for the YEEZUS album packaging and tour. DONDA has also designed and produced album packaging, staging, music videos and content for Lil Wayne, 2 Chainz, Big Sean, Pusha T and more.
Ever wonder what Roc Nation does? Roc Nation is a full-service entertainment company. That means artist, songwriter, producer and engineer management; music publishing; touring & merchandising; film & television; new business ventures; and a music label. It is home to artists, writers and producers including Rihanna, Shakira, Rita Ora, J. Cole, Timbaland, DJ Mustard, Wale, among others.
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