Diddy to Expand into Tequila Market

diddy.ciroc.ohsodjWord on the street is that Diddy may be expanding into the tequila market.

Page Six reports that Diddy sealed a deal to partner with DeLeon Tequila.

DeLeon was founded by Brent Hocking in 2008 and was introduced to the US market on Cinco de May .

Diddy is celebrating the deal by throwing a lavish New Year’s party at his mansion on Miami’s exclusive Star Island, which will be awash with the flashy tipple that sells from $140 to $825 a bottle.

This year, Q-Tip and DJ Ramadus will be deejaying, Pharrell Williams is expected, plus a surprise performance.

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