Following Puma’s announcement on Monday (June 19) that they will be getting involved in basketball again, the global director of brand and marketing Adam Petrick also revealed that Jay-Z will be joining as a creative consultant.
In his new role, Jay-Z will help in directing the art design, as well as the overall concept of the Puma basketball brand.
“We’re making a serious statement about the entry of the category, that we want to be a performance brand, but then also very culturally focused. It’s clear that we’re looking at basketball through the lens of culture, and thinking about the fashion of basketball, the music of basketball, all the aspects of culture around basketball as much as the on court presence that we will have,” Petrick said.
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