According to legal documents, Ye is involved in a battle with Chinese apparel company Fujian Baby Network Technology Co., after the company filed the paperwork to trademark “Yeezy Boost” on June 9, 2017 for use on its own clothing products.
Ye started using the term Yeezy on his shoes in 2013 and obtained the trademark in 2017, but unfortunately he didn’t follow through on securing the trademark for the clothing line. The Chinese brand is now taking this as an opportunity to legally claim West’s nickname as its own.
Ye’s company quickly filed documents with the United States Patent and Trademark office to prevent the Chinese company from being able to use the Yeezy name.
The legal battle comes after Ye and Kim Kardashian West confirmed the full collection for Yeezy season 7 (which she’s been modeling herself the past few weeks) including apparel and shoes, will be available “online soon.”
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