The Weeknd Ends Relationship With H&M After ‘Monkey’ Campaign Goes Viral

The Weeknd took to Twitter on Monday (Jan. 8) to announce he would not be continuing his relationship with H&M in the future after a photo went viral of a black child modeling a green hoodie that reads “Coolest Monkey In The Jungle.”

“Woke up this morning shocked and embarrassed by this photo,” tweeted The Weeknd, who has collaborated with the Swedish clothing giant on two collections so far. “I’m deeply offended and will not be working with @hm anymore…”

Questlove, meanwhile, took to Instagram to publicly question the company’s integrity. “I’m sure the apologies are a coming. And the ads will be pulled. I’m certain there will Be media fixers and whatnot and maybe a grand gesture like a donation to some charity (donations under these circumstances are the corporate version #SomeOfMyBestFriendsAre move if there ever was one) all this tells me about @HM is that the seats in the boardroom lack something…wanna take a guess?”

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Looks like #TheWeeknd wasn’t here for H&M’s apology when they dressed an African-American boy in a sweatshirt that read “Coolest Monkey in the Jungle” Sounds like he’s like to terminate his partnership

A post shared by OhSoDJ (@ohsodj) on Jan 8, 2018 at 11:53am PST

View this post on Instagram

I’m sure the apologies are a coming. And the ads will be pulled. I’m certain there will Be media fixers and whatnot and maybe a grand gesture like a donation to some charity (donations under these circumstances are the corporate version #SomeOfMyBestFriendsAre move if there ever was one) all this tells me about @HM is that the seats in the boardroom lack something…wanna take a guess?

A post shared by Questlove Froman, (@questlove) on Jan 8, 2018 at 5:42am PST