On Friday (Dec. 15), Eminem released his ninth studio album, Revival. However, it wasn’t his only release.
He’s also re-releasing the Air Jordan IV Encore with StockX. StockX is a stock market that buys and sells authentic sneakers, handbags, watches, etc.
The exclusive shoes feature a special black and royal blue design with red and gray trimmings on the heel, wingtip and mid-sole. Initially, they were only released to friends and family of Shady Records, in honor of his Encore album in late 2004.
Only 23 pairs exist, as a campaign to raise funds for Detroit communities through his Marshall Mathers Foundation.
For a small donation of $10, eligible donors will be entered for a chance to win a choice of nine different prizes, straight from Eminem’s personal collection. Additional prizes include a Shrine Sneaker Backpack from his 2016 South America Tour, Nike Air Force 1 signed by Shady Records (each foot sold individually) and a pair of Nike Air Max Wrights worn by Eminem, himself.
The campaign will run from Dec. 14-20, with over $77,000 raised thus far. Stadium Goods, a premium sneaker and streetwear marketplace, is currently selling a pair for under $70,000. Another pair are being sold on eBay for $25,000.
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