Pharrell has debuted what’s being described as the first 24-hour music video.
Thursday he dropped the video for “Happy” that runs 24 hours and features a score of cameos. The video, found on the website 24hoursofhappy.com, sets the clip at a time corresponding to the local time of the viewer, with the ability to fast-forward, rewind and skip around to different times of the day.
Along with Pharrell, the video features guest spots from Odd Future’s Tyler, the Creator and Earl Sweatshirt, Steve Martin, Steve Carell and more. If you have four-hour to spare, below is a clip of the video.
IDK … I don’t have this kinda time on my hands.
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