
Word is Adidas has overtake Jordan as the number 2 sneaker brand in America. The news comes from Matt Powell of the NPD Group, who posted a series of tweets on recent industry sales figures on Monday.
So how did the overtake happen? “Adidas basketball grew more than 40 percent, while Nike declined in the mid-singles and Brand Jordan lost about a third of its sales,” said Tonya Garcia of MarketWatch.
Adidas has overtaken Jordan as the #2 brand in U.S. sport footwear. This is an achievement I never thought I would see in my lifetime.
— Matt Powell (@NPDMattPowell) September 18, 2017
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