A new commercial for JAY-Z’s new album 4:44 was released Tuesday teasing the highly anticipated set with some striking imagery.
In the clip titled “Kill Jay Z,” dramatic music plays as a black teenage boy sprints through an alleyway wearing a shirt that reads “Stay Black.” As faint sirens blare in the background, it’s clear he’s running for his life.
JAY-Z’s 4:44 is set for release on Friday, June 30, exclusively to Tidal and Sprint customers. Check out the commercial below.
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