Travis Scott Is The New Face Of Nike’s Air VaporMax Campaign

Nike has unveiled its upcoming Air VaporMax “Day to Night” collection, and Travis Scott is the face of the brand’s new campaign.

While die-hard Flame fans know that his love for Nikes has existed for years, the VaporMax partnership between Scott and Nike came to fruition when he performed for the brand this past March 26 on Air Max Day — twice, in Los Angeles and New York on the same day.

In a Complex interview, Trav shared, “When I saw the all-black ones, I thought, ‘These are crazy.’ They are comfortable, and I was flying when I performed in them.”

The Air VaporMax “Day to Night” features three colorways of the shoe and will be available for purchase on June 1 for $190 a pair.