Future Talks Music, Strategy and Social Media Hiatus With Zane Lowe

Earlier this week Future surprised fans with the announcement of his self-titled project. Just before it’s release, he sat down with Zane Lowe to discuss his creative process, development as an artist and more.

At Atlanta’s staple retail boutique Walters, the two elaborate on his constant grind and his ability to “feed his fans” as well as his branded strategy. In the video, he confirmed that yes, his departure from social media, was key in focusing on his latest project.

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