Congrats are in order for Tinashe. She has announced that she is the new face for the Juicy Couture x Urban Outfitters capsule collection.
It’s no secret that Juicy Couture has been spending the last few years attempting to turn early-2000s nostalgia into a full-blown tracksuit comeback. They were gaining steam with their partnership with Kylie Jenner, but not really with regular shoppers. But alas, perhaps their new pairing with Tinashe could be the key.
Teen Vogue reports that the collection will consist of 14 pieces and range from $39 to $199, which is certainly a bit more affordable than the Vetements x Juicy Couture collab that cost well into the quadruple digits.
The campaign is shot by Petra Collins, who was also responsible for Kim Kardashian’s Wonderland cover in which she wore a Juicy tracksuit last year.
Excited to announce I am the new face of @urbanoutfitters @juicycouture ??❤ https://t.co/V0udAzpzlf pic.twitter.com/ms5nfTA7wB
— TINASHE (@Tinashe) February 8, 2017
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