Well congrats are in order for the Migos. They have earned their first ever No. 1 album with Culture.
The album sold 131,000 total equivalent copies in its first week. Streams accounted for 87,000 of those sales (77,000 album equivalent units and 10,000 track equivalent album units), or 59% of the LP’s first week total, while it sold 44,000 traditional album units.
Culture was therefore largely driven by streams, with every song on the album getting posted to the group’s official YouTube and SoundCloud accounts, garnering millions of plays within a week of its release.
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