Kendrick Lamar and Reebok have teamed up for a new retro sneaker crafted to promote “unity and equality”.
The shoe marks his third collaboration with Reebok. It features acid-washed denim in black and white with a red label on its tongue. The Reebok branding along the side appears all in black with the “k” and “o” highlighted to reference the Compton hip-hop star’s nickname “KDot”.
“Now more than ever it is important for individuals to come together as one,” K-Dot explained in a media statement. “This sneaker represents that call for unity and equality, while also pushing people to look beneath the surface and uncover the hidden messages. This is something I try to do with my music, and now here with the Club C.”
His first collaboration with the brand came in the form of the Ventilator shoe in 2015, which was followed by the artist’s take on the iconic Classic Leather sneaker in January of 2016.
The new Kendrick Lamar x Reebok Club C will roll out at retail from Jan. 13 with a price tag of $109.99 for adult sizes, the kid’s style will cost $70 and toddler sizes will be priced at $50.
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