Hyundai and The Recording Academy are teaming up to launch Amplifier Center Stage: A GRAMMY U Initiative.
Using the platform of SoundCloud, the partnership will unite emerging and aspiring artists with established artists to mentor their careers. Mentors include rapper Kendrick Lamar, GRAMMY-nominated country artist Hunter Hayes, and singer Ariana Grande.
“We are excited for The Recording Academy and GRAMMY U to partner with Hyundai for this initiative. With more than 5,000 students in 400 universities across the nation, GRAMMY U is becoming the fastest-growing level of membership within our organization,” said Neil Portnow, President/CEO of The Recording Academy in a press release. “We are grateful to be able to help educate and encourage those students who aspire to be part of the music community, and we are looking forward to receiving and reviewing a vast collection of hopeful, talented participants with this year’s Amplifier Center Stage.”
It will run through the 56th Annual GRAMMY Awards season with the winners announced at an official GRAMMY Week event on Jan. 23, 2014.
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