On the heels of his new track, “Starboy,” which debuted at No. 1 on Billboard + Twitter Top Tracks Chart, The Weeknd has another reason to celebrate: He’s been signed as Puma’s new creative collaborator and ambassador.
The Weeknd stars in Puma’s upcoming Sportstyle campaign called “Run The Streets,” launching in November. The Puma partnership will also include a sneakers and apparel collaboration, designed by The Weeknd. According to a release, the collection “is a fusion of Puma’s sport-inspired designs and The Weekend’s street-motivated aesthetics as seen in his label, XO.” Prices have yet to be revealed, but the range is expected to drop in 2017.
The Weeknd is the latest star to land a deal with the athletic giant. Just last week Cara Delevingne was named an ambassador, starring in a campaign that was directed by friend and Puma creative director Rihanna. Kylie Jenner also joined Puma’s inner circle earlier this year.
Source: Billboard
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