Six years after his breakout hit “Toot It and Boot It” hit No. 11 on Billboard’s Hot Rap Songs chart, YG and his label 4Hunnid Records (launched in 2015) have signed a multi-million dollar joint venture with Interscope Records.
“YG has an unbelievable eye for talent and an innate understanding of what people want to hear,” John Janick, chairman and CEO of Interscope Geffen A&M, shared with Billboard.
For YG’s longtime partner, Brandon Moore, the deal represents the next phase of the rapper’s business. “I’ve been a part of YG’s management team since 2009 so I been there through the inception of a bad deal,” he shared with Billboard. “I’ve seen him progress and take advantage of a situation and go from an artist that nobody believed in, that everybody thought was a one-hit wonder to a multi-platinum artist and one of the most respected artists in the business. I’ve seen him grow as a businessman and I feel like he hasn’t even scratched the surface of his potential.”
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