Adidas Originals will open its new U.S. flagship store in New York City on Wednesday, Aug. 17. In the heart of the SoHo neighborhood, the unique space will house an assortment of adidas Originals lifestyle product including limited-edition capsule collections and designer collaborations for men, women and children.
The store will host curated events and installations on a regular basis to encourage localized experiences. Joey Bada$$ and members of the Pro Era collective – Kirk Knight, CJ Fly, and Nyck Caution – partnered with adidas Originals to create a special ZINE and accompanying video directed by Ahmed Klink. The ad captures the crew’s experiences through music.
The adidas Originals Flagship Store is located at 115 Spring Street in the SoHo neighborhood of Manhattan and will be open to the public beginning Aug. 17, 2016. The location will be open Monday-Saturday 10 a.m.-8 p.m. and on Sundays 10 a.m.- 7p.m. EST.
Check out the Joey Badass ad below.
https://youtu.be/O0F03bfsy2o
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