He’s been known as a rapper, producer, writer, shoe and clothing designer, museum curator and now he can add model to his list. Kanye West will appear in the new Fall Balmain campaign.
Early images from the upcoming Fall campaign have been posted to the Balmain instagram account in which Kanye, wearing his fit from the 2016 Met Gala, stars alongside Joan Smalls. A collection of eery videos also hint at what’s in store, you can check those out below.
Balmain’s creative director, Olivier Rousteing, who recently teamed up with Nike for a sneaker and apparel collab, noted that the Fall campaign’s inspiration is “Music Meets Fashion” so it’s a no-brainer that Kanye is at the forefront of the movement.
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