Adidas and Kanye West are launching “a Yeezy-branded entity creating footwear, apparel and accessories for all genders across street and sport.”
Adidas described the alliance as “the most significant partnership ever created between a non-athlete and an athletic brand.” Neither party revealed the timeline for when we can expect the first products, but they did announce that the new brand will get its own “retail units,” a.k.a. stores.
For the past two years, Ye of course has had a successful launch of footwear selling out in just hours.
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