Tapped to reintroduce the Reebok Classic in 2014, Kendrick Lamar has released a commercial for the brand.
Directed by Colin Tilley, the man responsible for his “Alright” video, the 30-second clip features K. Dot walking through a house full of Medieval Age imagery as he lays down a spoken word verse.
“From the very heart of me, belief becomes action and no distractions will take my eyes off the prize,” he said. “Greatness is my goal, but there is failure on the way. Full of insecurity, self hate and doubt. But what I can’t control can’t confine me. And what I can’t do can’t stop me. This is how I express myself, not how I follow others expectations but how I stay true.”
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