Beyonce has a new venture to be proud of. This week she announced she has invested in the WTRMLN WTR drink company.
Jody Levy, co-founder of WTRMLN’s parent company, World Waters LLC, spoke to Bloomberg about the new partnership. Levy apparently sent samples of WTRMLN WTR to Beyoncé’s management company after hearing a line from the hit “Drunk In Love:” I’ve been drinking watermelon.
In a statement, Bey says “I invested in WTRMLN WTR because it’s the future of clean, natural hydration; as partners, we share a simple mission to deliver accessible wellness to the world. This is more than an investment in a brand, it’s an investment in female leaders, fitness, American farmers, and the health of people and our planet.”
Fortune reports that WTRMLN WTR is a three year old company with product stocked at more than 7,500 stores around the country. “I really felt excited by the prospect of Beyoncé being an investor and part of that curated group of aligned humans that believe in the bigger power of what we’re doing,” Levy said.
The drink has reportedly been on sale at Ivy Park pop-up stores and shows on the Formation world tour.
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