So if you recall, last September, rumors started of Rihanna possibility launching her own beauty line when she trademarked the name “Fenty Beauty.”
Well now it looks like all the red tape has been finalized. WWD is reporting that Rihanna reached a deal with the luxury conglomerate LVMH for an estimated $10 million.
While little information on the actual makeup collection is known, we do know that Rihanna will release “Fenty Beauty by Rihanna” in the fall of 2017.
“Fenty Beauty by Rihanna is a beauty rocket ship that will appeal to a huge and diverse global audience,” David Suliteanu, the chief executive officer of LVMH’s incubator Kendo, told WWD. “We are aiming for the stars.”
Kendo, a subdivision of LVMH (the conglomerate that owns Sephora), will be working with Rihanna to create the range of products.
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