Looks like a Biggie hologram is on the way.
ARHT Media has landed the digital rights to Notorious B.I.G.’s hologram. The partnership between the Los Angeles-based company and ByStorm Entertainment, who handles the late rapper’s estate alongside singer Faith Evans and Biggie’s mother Voletta Wallace, will helm the technology for the so-called “Humagram” of Christopher Wallace to perform in various capacities including on-stage delivery and music videos.
Over the course of nine months, ARHT Media founder Rene Bharti was introduced to Wayne Barrow (ByStorm Entertainment president) as well as his partner, president of urban music for RCA and CEO of ByStorm Entertainment, Mark Pitts. “They’ve seen all the competitors. Wayne Barrow has been looking all over the world for the right company to do this hologram,” explains Bharti to Billboard. “When it comes to [working with] someone who used to be your friend and working with their mother, you want to do it right. As soon as he came into our L.A. studio, after a couple of months of going back and forth, he said right away, I’m gonna go with you guys.”
“This project has been a long-time coming, and it is very special to me,” says Ms. Wallace. “Words can’t even capture how elated I am for the world to finally see my son again on stage and beyond. Christopher’s impact and legacy will not only live through his past work, but also the new experiences which have been made possible through ARHT Media.”
The first order of business for the Biggie Humagram is a music video appearance for the first single off Faith Evans’ duets compilation titled The King & I. Last month, the Brooklyn MC’s former wife revealed on Dame Dash’s radio show that a potential hologram tour was in the works, which Bharti confirms.
“What we’re gonna start with is a video with the first single from The King & I then I think Faith wants to do a little tour,” he says. While he did not offer specific tour details, B.I.G.’s Bad Boy family, led by Puff Daddy, are set to perform a sold-out “One Night Only” show in Brooklyn’s Barclays Center on May 20, Biggie’s birthday.
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