So the Taylor Swift effect is definitely real. Her Apple ad last week featuring Drake and Future’s “Jumpman,” boosted the sales of the song by 431 percent.
According to Adweek and other reports, Thanks to Apple’s strong focus on social media, the commercial was reportedly viewed on Facebook and Instagram more than 20 million times.
However, Drizzy and Future weren’t the only ones who benefited from the commercial, as Apple did as well. Their #GymFlow playlist, which was featured in the T. Swift commercial, has grown 325 percent, and is now the No. 5 playlist of the week.
Look for two more ads from Apple to surface with Taylor in the coming months.
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