After several release setbacks, Young Thug is switching it up when it comes to promoting his highly-anticipated Slime Season 3 mixtape. The Atlanta rapper, who is down in Austin, Texas for SXSW 2016, revealed the release date for SS3 via funeral procession.
The procession lead by a marching band made its way through Austin’s 6th street, where a black casket covered in red spray paint caught the attention of many. The marketing tactic worked, as by-standers snapped photos of the casket covered in the logos for Slim Season 3, Thugger’s YSL clothing apparel line, and the release date for SS3, March 25.
.@300's funeral procession of Thugger's 'Slime Season 3' on 6th St. is one the best marketing stunts of this new era. More of this please ?
— Andrew Barber (@fakeshoredrive) March 19, 2016
Soooo the awkward moment you see a casket in the middle of 6th street… #sxsw pic.twitter.com/Km6ZKGTveN
— Devi Brown (@DeviBrown) March 19, 2016
Young Thug casket being paraded down 6th street with a marching band. 3.25.16 pic.twitter.com/6eKhzXjveL
— Dan Rys (@danrys) March 19, 2016
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