Pharrell Is New Co-Owner of G-Star RAW

Pharrell is slowly building his fashion portfolio up these days.

Just a few weeks after announcing he purchased back his controlling stake in Billionaire Boys Club and ICECREAM, the labels he co-founded with NIGO back in 2005 – news has spread that he’s now a co-owner of Dutch denim label G-Star RAW.

His role will include overseeing the label’s collections, advertising and business strategy. On his the label, Pharrell says,

G-Star is an independently-minded and forward-thinking company. I believe they will be the definitive jeans brand of the 21st century. I am looking forward to be part of that mission and to co-create G-Star’s future.

The move follows two years of collaborations between the two partners, which included the “RAW for the Oceans” project, a collection of clothing crafted from recycled ocean plastic.

On top of my business. As of today, proud to be a co-owner of @GStarRAW pic.twitter.com/dc3YARX0om

— Pharrell Williams (@Pharrell) February 9, 2016