For any other product, fan sites, camped out patrons and even lotteries would be a dream. But for high-end sneakers like Jordans and Yeezys there’s a dark side to sneaker culture—in an attempt to get the newest kicks.
Some people will stop at nothing, including resorting to violence. In a short documentary, GQ explores how victims’ families are stepping up as advocates for a shift in culture and see what measures shoe companies are taking to ensure more accountability and safety in hyped-up sneaker releases
GQ also explores what it means to be a sneaker head (WATCH HERE) as well as the future of sneakers (WATCH THE FUTURE HERE)
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