Rihanna is doing big things these days. Not only is she a recording artist, the creative director of Puma and the face of Dior, but the The Hollywood Reporter has revealed that Rihanna has quietly started her own styling, hair and makeup agency with managing partner Benoit Demouy. Named Fr8me, the LA-based agency will style artists for booking commercials, editorial shoots, ad campaigns and red-carpet appearances.
“Hair, makeup and styling play an important role in creativity,” Rihanna shared with THR. “I am very involved with that part of my process, so this agency was an organic thing for me to do.”
Talent already on board: Rihanna’s longtime makeup artist Mylah Morales, Taraji P. Henson’s wardrobe stylist Jason Bolden and hairstylists Patricia Morales (Evan Rachel Wood, Fergie) and Marcia Hamilton (Jada Pinkett Smith and the Smith family). “We are lucky enough to have some of the best artists at Fr8me,” adds Rihanna, “but I also have a soft spot for finding new talent with extraordinary skills!” The creative moonlighting doesn’t end there: In conjunction with Fr8me, Rihanna has started the photo agency A Dog Ate My Homework, which represents shooters Erik Asla and Deborah Anderson.
“Our goal is to have a stellar reputation,” says Demouy. “The industry’s changed so much — rates have gone down, and clients just grab images off social media, trying to bypass paying artists. But we’re concerned with social media, too — we’ll take a makeup artist with 500,000 followers over someone else.”
My two-cents: GO GIRL!!!
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