It’s no secret that Khaled boasts a resume of multiplatinum hits from Jay Z, Drake and Chris Brown, to longtime contributors like Rick Ross, Lil Wayne, and Future among others. He’s crafted an impressive career fueled by a growing momentum that shows no signs of slowing down. Well recently, he sat down with Forbes to share 3 marketing lessons people could prosper from.
Here are excerpts from the article:
Lesson #1: Marketing Is About Capturing Emotion And Creating Moments
Whenever DJ Khaled ramps up for a release, fireworks fly and the date announced instantly becomes a main event. It’s common to see Khaled hit as many radio stations as possible, promoting the magnitude and importance of the music he’s making…Whether efforts evoke a spirit of celebration and excitement, or provoke reflection and compassion — great marketing is about creating memorable moments that move people.
Lesson #2: Nobody Should Care More About The Brand Than You Do
Khaled unapologetically declares what his brand stands for: hit records, street anthems, and making history. What you create and present to the public is a direct reflection of who you are, and must be represented, protected and appreciated as such.
Lesson #3: Marketing Means Nothing Without A Quality Product
Before executing any elaborate growth strategies or complex marketing schemes, it’s critical to assure the product being pitched is of top quality. There’s nothing worse than investing excess money, time and resources into pushing a product that drastically misses the mark. Credibility is more significant than popularity. What you’re offering must be proven, tested, and made from quality material for it to last beyond a season.
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