From launching billion-dollar brands to fronting iconic luxury labels, artists from Kanye West to Beyonce or Rihanna are approaching style as an additional source of cash at a time when music sales have fallen.
But as the numbers behind some of this year’s most major deals prove, musicians are returning the favor by lifting both the sales and social reach of the brands that have tapped them.
In this article, Billboard explores the artists including Kanye West, Rihanna and Justin Bieber who have diversified their pockets.
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