Get your credit card ready. Jay Z has a new venture for you coming out in October – an all-pinot Armand de Brignac “Ace of Spades” Champagne at the low price of $760.
Last November, Hov purchased the Armand de Brignac champagne brand, taking control of one of France’s oldest (established 1763) and smallest (a staff of 8) houses. The new blanc de noirs joins a lineup of five other Ace of Spades Champagnes.
Like the others, the new bottle is coated with a metallic finish and hand-embossed with an Ace of Spades symbol hammered out in pewter. So what’s different about the blanc de noirs? The high price reflects its rarity: Fewer than 3,000 bottles will be released, according to Armand de Brignac Chief Executive Officer Sebastian Besson. He says the brand doesn’t really plan to pour them in Jay Z’s 40/40 Clubs—or create an ostentatious 30-liter Midas bottling weighing 100 pounds, as it did with the brut rosé, which was uncorked in Las Vegas for $275,000.
For the budget-minded, consider the less expensive Demi-Sec, a pinot/chardonnay blend that will hit shelves at a mere $359.99 per bottle.
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