Big Sean has signed a deal with Stance Socks to design multiple signature socks for the footwear brand.
The company plans to drop the rapper’s signature socks later this year and in 2016. The sock company currently boasts a celebrity roster that includes Rihanna, who was named Stance’s contributing creative director, Allen Iverson and Dwyane Wade.
The news comes just as Stance announced the launch of a new street fashion inspired collection built for curators of the street fashion scene. Dubbed as the “Anthem” collection, Stance’s new sock line highlights designs that appeal to the sleek and sophisticated artists that set trends in the streets and world of fashion. The new “Anthem” collection plays with colors and materials in ways never before seen in socks. Stance’s classic crew cut acts as a canvas for black and white designs and neon spray paint patterns. The line will consist of premium seasonal collections, in addition to occasional drops of individual styles. Anthem will release a Legends collection and its first two headliners, Notorious B.I.G. and Muhammad Ali, are set to drop in October.
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