So Diddy released a rather steamy commercial with long-term girlfriend Cassie for 3 am – his latest Sean John fragrance.
“The concept for the video represents one of the things that 3 a.m. is for me. It’s a very one-on-one time,” Diddy tells Style about his provocative new commercial for 3AM. “It’s a time to have fun and push the envelope a little bit. It’s definitely an hour where you would find yourself with a young lady. Anything can happen at 3 a.m., and in the video, you see a fantasy that’s in my head of what happened that night.”
Famed director Nabil took on the role of morphing Diddy’s new scent into one intense, hyper-sexualized video clip. Though, it was originally intended to be men’s cologne, Puff says its slowly turning into a unisex spray.
3AM will debut at Macy’s Herald Square on May 6.
Watch HERE
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