Does Jay Z’s B Side Announcement Make You Want to Sign Up For TIDAL Now?

A JAY Z B-Side concert has been announced. Will you subscribe to TIDAL now?

What was once just a head’s dream has come true …. probably more for the promotion of TIDAL, but who’s keeping score.

I for one am excited. Anyone who has caught Jay Z live recently has been treated to his more recent non-classic music (I’ll leave it there).

Perhaps even Bleek may come back in lieu of Bey strutting around.

Anywho … Tickets for Hov’s B-Sides concert will be filtered through an online campaign on Tidal. So, yes, it’s exclusive to Tidal users.

The show will be held at an undisclosed New York City location on May 13 and available to Tidal members who create, name and share a Tidal playlist on Twitter using the hashtag #TIDALXJAYZ. Only one submission is allowed and the playlists will be chosen based on the diversity of artists, incorporation of different genres and overall sequence of the playlist. The submission period will be from April 29 at 7:01 AM (EST) until May 8 at 11:59 P.M. (EST). The full set of rules can be found at www.tidal.com/tidalxjayz.

Now let’s talk price … Tidal prices appeared to have been increased if you attempt to sign up for the service on the mobile app. Instead of the subscription plans of $9.99 (for Tidal Premium) and $19.99 (for Tidal HiFi), viewers see a 30% increase with prices being shown at for Tidal premium at $12.99 per month and Tidal HiFi at $25.99 a month. A Roc Nation rep stated that the price hike for the app is related to the markup in Apple’s app store.

A rep has provided further explanation to Fader: “Apple’s policy is to charge TIDAL subscribers a 30% fee on your monthly subscription, for the life of your subscription, if you activate your subscription through the TIDAL app on your iPhone that you have just downloaded. You can easily get the $9.99 or $19.99 pricing by first creating your TIDAL account through TIDAL.com, then go to the App Store to download the TIDAL app. Once it’s downloaded you simply hit “Login” instead of “Sign Up” and you will be in the correct pricing plan.”