Kimora and Russell Simmons are back in business again.
Celsius Holdings announced an investment of $15.95 million led by Hong Kong based Horizons Ventures, a private investment arm of Mr. Li Ka-Shing, Russell Simmons and Kimora Lee Simmons.
Celsius Holdings, Inc. is the creator and marketer of Celsius®, the world’s first Negative Calorie and Fat Burning beverage with significant benefits to consumers focused on accelerating weight loss, fitness and a healthier lifestyle.
“Celsius is thrilled to announce this strategic partnership led by Horizons Ventures, Russell Simmons and Kimora Lee Simmons,” said Gerry David, CEO of Celsius Holdings, Inc. “This strategic partnership will broaden our reach across consumers and will further strengthen our position in both domestic and global markets.”
“As a practicing yogi and vegan, I’m always cognizant of my health and what I put into my body. I found Celsius at a local market, fell in love with the drink’s clean energy and called Kimora immediately. It was clear we needed to learn more about the company,” said Russell.
“I am proud to announce my new partnership with Celsius as a strategic brand builder and innovator,” said Kimora. “Energy has always been a key force in both my life and career and I’m excited about the potential this brand has to help people push themselves further towards their goals, be they related to fitness, family or fun. I also look forward to this unique opportunity to directly impact Celsius’ creative direction moving forward.”
My two-cents: I imagine this is how Bey and Hov will be …. when they come clean.
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